Birmingham health tech company HealNow has made big moves since relocating to the Magic City in 2021.
Now, it has been named a 2024 Startup to Watch by American Inno.
To spotlight some of these promising new companies, American Inno published its second-ever national Startups to Watch this year, a look at upstarts from across the country poised for growth in the coming years.
HealNow's selection for the award comes five months after it was unveiled that it completed a $5.5 million seed round.
The round was led by Bonfire Ventures. Additional investors participating in the round include Walkabout Ventures, Remarkable Ventures, Alabama Futures Fund, Impulsum Ventures and a number of fintech and health care investors.
HealNow offers technology to provide an online checkout experience for pharmacy patients. Leveraging payments technology, patients can schedule delivery or curbside pickup, purchase over-the-counter items and pay for their prescriptions online.
"Pharmacies are vital to the health care system in this country, yet they face a massive technological disparity," CEO Halston Prox said in a release. "Today, only the largest pharmacy chains have established an online presence, while the majority of the industry remains predominantly offline. This gap has placed pharmacies at a substantial competitive disadvantage, as they lack the resources and economies of scale enjoyed by larger players such as CVS. Our mission at HealNow is to level the playing field, enabling any pharmacy to provide a seamless online checkout experience for their customers."
In 2020, the BBJ reported that the previously New York City-based company would relocate to Birmingham after securing an investment from AFF. AFF was the lead investor in the round, with participation from the SoftBank Opportunity Fund. According to TechCrunch, the total value of the raise was $1.3 million.
According to public records, the company's address is 1721 Third Ave. N. Suite 201.
Today, hundreds of pharmacies across the country use HealNow, and the company is also unveiled a number of partnerships with health care organizations, including Omnicell, NCPA and APC. The platform also built integrations with pharmacy management systems, including PioneerRx, Liberty, Keycentrix and others.
See the full list of American Inno's 2024 Startups to Watch.
