An Austin startup that just closed its seed round last fall is expanding its reach and its platform by acquiring an Atlanta company.
Vertify, an Austin sales and marketing software company founded in 2017, announced it acquired Atlanta-based B2B data tech company Synthio. Terms of the deal weren't disclosed.
Synthio, founded in 2012, had raised nearly $15 million. That included an $8.5 million Series C led by Fulcrum Equity Partners in 2017. It was valued at about $33 million at the time. The company will maintain its Atlanta office.
Vertify, meanwhile, has only raised about $1 million, largely through a $750,000 seed round last September. Its investors have included Right Side Capital Management and Quake Capital Partners, Crunchbase shows.
Vertify makes a customer intelligence platform that lets companies sync data between core enterprise systems, helping bridge marketing and sales teams.
"The exponential growth in martech has resulted in siloed platforms and massive amounts of data to support marketers in identifying, targeting, and tracking prospects and customers," a statement from Vertify CEO Matt Klepac said. "We are here to provide clarity with strategic technology connections that aligns people and teams with intelligent data."
As part of the deal, Synthio CEO Bill Curran will become president of the combined companies, overseeing revenue teams, and Synthio's Mike Mitchell as VP of marketing.
"The rapid customer growth at Vertify validates the increased demand in the market for a true customer intelligence platform to address the inaccuracies manual workflows and unreliable data can cause," Curran said.
Editor's Note: A previous version of this article misstated Synthio's funding history based on Crunchbase data. Investors have updated us with new figures, and we've updated this post with the new information.
