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VC firm with major Austin presence to invest $1B in AI startups


Sapphire Ventures CEO Nino Marakovic
Sapphire Ventures CEO has moved to the firm's new office in Austin, Texas, from its longtime headquarters in Menlo Park. In this interview he tells the Business Journal why and what is ahead for the venture firm.
Sapphire Ventures

When Menlo Park-based firm Sapphire Ventures set up an office in Austin in 2021, its CEO Nino Marakovic, and partner and head of Sapphire Partners, Beezer Clarkson, also relocated to Austin. 

They're both still here, and the firm's office has grown significantly.

Sapphire now has over 35 people located here, including its COO, CFO, VP of HR, head of capital markets and head of investor relations, according to Jai Das, president, partner and co-founder at Sapphire Ventures. Its local office is downtown at 801 W. 5th St.

While Sapphire has only invested in two local startups, ActivTrak and Restream Inc., its expanded presence in Austin might draw a few more eyes now that the firm has announced plans to invest over $1 billion in AI enterprise startups. 

Das broke the news July 11 at the Reuters MOMENTUM conference in Austin. While it's a big commitment, Sapphire has been hungry for AI for years. It says it has already deployed $2.4 billion across 60 AI-focused companies to date. The next billion will be focused on what it calls "the next generation of B2B companies making AI easily accessible by leveraging data to better predict outcomes." Specifically, it called out martech, fintech, healthtech and workplace productivity. 

Das told Inno via email that the core of AI is data and analytics, something the firm has had a special interest in since its founding.

"With our new $1B+ commitment we intend to focus on all areas of the emerging AI tech stack including foundation models, enablers and middleware, and next-gen AI applications," he wrote. "This next AI wave will replace task-specific models that have dominated the AI landscape to-date. We look forward to partnering with companies that are not only improving existing workflows and software, but are building AI-native solutions that reinvent applications and user experiences."

While Sapphire is excited about generative AI, its investing thesis remains focused on finding passionate and hard-working founders, he wrote.

"We’re excited to be part of the conversation as generative AI progresses and look beyond the hype to find ways that this technology can help us work and live better," he wrote.

The firm also said it is building an AI Community as part its Sapphire Communities project for company CEOs and executives in its portfolio to learn new strategies and accelerate growth.

While many of the most well-known AI companies are based in the Bay Area, Das said that Toronto is also a hot spot for AI infrastructure companies. But AI startups are flourishing almost everywhere.

"AI powered applications are flourishing in the software hubs like Seattle, Boston, Austin and NYC," he wrote.

Correction: An earlier version of this story misstated the location of Sapphire's long-time California office. It is in Menlo Park.


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