Skip to page content

Funding wrap: Ladder scores money from Gary Keller, Doss Cunningham; Elevate Brands snags $55M


Funding wrap: Ladder scores money from Gary Keller, Doss Cunningham; Elevate Brands snags $55M
ISTOCK/AlexKalina

Get details below on five recent funding deals that totaled $67.3 million. These kinds of deals are a useful gauge of a company's evolution, and are sources of leads for real estate pros and other service providers.

Want daily updates on fundings, hires and other news of interest to the startup community? Subscribe to Austin Inno's Beat newsletter.


Elevate Brands, which is co-headquartered in Austin and New York City, said Nov. 8 that it has added $55 million to its war chest. That will help it acquire and operate more Amazon third-party businesses, of which it already has 30, including Will's Wine, Active Chews and Essential Values.

The new funding was led by New York-based Soroban Capital. Others in on the round included Upper90 and funds managed by Oaktree Capital Management LP. This adds to the $250 million in new equity and debt funding the company announced back in July. The company, led by CEO Ryan Gnesin, says it has grown its team of marketers and operators by more than 600% since January 2021.


Milton Finch Inc., an Austin-based fitness startup that does business as Ladder, said Nov. 9 it has closed a $6.5M seed round led by LivWell Ventures, an Austin-based family office led by Nutrabolt CEO Doss Cunningham.

Others in on the round included Keller Capital, which is real estate mogul Gary Keller's venture firm; Brett Hurt's Hurt Family Investments, NFL player Danny Amendola, Onnit CFO Nomit Shah and Athletic Brewing CEO Bill Shufelt.

The company said the new money will help it launch new programs, accelerate research and make key hires. Ladder, led by CEO Greg Stewart, offers strength training programs with video demonstrations, social experiences and in-ear coaching for daily workouts via its app. It offers monthly subscription plans starting at $39. Read about the startup's early days in Austin in our 2019 profile.


Austin-based software-as-a-service startup Entytle Inc. reported in a Nov. 8 filing with the with the U.S. Securities and Exchange Commission raising $2.5 million in new equity funding. The company, led by founder and CEO Vivek Joshi, has what it calls a base data platform for industrial original equipment manufacturers, or OEMs. It helps unify and organize customer information using artificial intelligence.

The new funding adds to about $6.5M in prior funding it raised since 2014, SEC filings show. The filing didn't note who the investors were. The company's website shows its investors have included Accel Partners, Moment Ventures and Peakview Capital. Entytle also has offices in Pune, India.


Haxor Inc., an Austin-based developer experience testing startup, reported in a recent SEC filing raising $1.8 million in equity funding from a single, unnamed investor.

The startup was launched in 2019 by Ian Jennings, who previously co-founded hackathon organization platform Hacker League, which was acquired by Mashery and Intel in 2013. He also worked at PubNub on developer relations and developer experience, according to Haxor's website.

The company's blog says it helps "identify the ways that developer companies can make their tools more accessible. More accessibility means more signups, and when developers are the customer, that means more sales."


Stocked Robotics Inc., an Austin company that does business under the name Siera.AI, reported in a Nov. 9 SEC filing boosting a round of equity funding by about $1.5 million.

The company, led by CEO and Chief Technology Officer Saurav Agarwal, was founded in 2017. It provides artificial intelligence software that helps autonomous vehicles in warehouses operate more safely.

When it was founded, it was supported by a small grant from the National Science Foundation. Last year, the startup reported raising more than $4.5 million in equity funding. It now has about $6.8 million according to SEC documents.


Keep Digging

Inno Insights
Fundings
Profiles
Profiles


SpotlightMore

Spotlight_Inno_Guidesvia getty images
See More
See More
Attendees network at an Inno on Fire
See More
See More

Upcoming Events More

Want to stay ahead of who & what is next? Sent daily, the Beat is your definitive look at Austin’s innovation economy, offering news, analysis & more on the people, companies & ideas driving your city forward. Follow the Beat.

Sign Up