Rollick, a marketing and sales network for the motorized sports and RV industries, landed an $8.3 million Series A investment to fuel its growth.
The round was led by Austin's LiveOak Venture Partners. Other new investors contributing funds included Santa Monica-based Anthem Venture Partners and Des Moines-based ManchesterStory Group. Rollick's earlier investors -- Silverton Partners, Autotech Ventures and Capital Factory -- also contributed.
Rollick, which helps connect consumers with deals on sporting vehicles, has now raised about $14 million. A portion of the new funds will be used for an acquisition Rollick announced about a month ago -- AVALA Marketing Group. The acquisition is seen as key to Rollick's future because it adds AVALA's automated original-manufacturer-to-dealer marketing system and loyalty management platform.
“We like to back exceptional teams targeting large and underserved markets. Rollick embodies that with an accomplished team, deep domain expertise and an innovative solution for the entire ecosystem of dealers, manufacturers and buyers,” Krishna Srinivasan, a founding partner at LiveOak Venture Partners, said in a news release. “Given the rapid impressive traction, Rollick is poised to become a market leader across these categories."
As part of the funding deal, Srinivasan will join Rollick's board of directors.
Rollick was founded by TrueCar co-founder Bernie Brenner, and it came out of stealth mode about a year ago when it announced it had raised a $5.6 million seed round led by Austin’s Silverton Partners. (Other contributors included Autotech Venture, Troy Capital Partners, Capital Factory and data.world founder Brett Hurt.)
In recent months, Rollick has grown through partnerships in its affinity program, which gives buyers access to Rollick's network of dealers to get deals on boats, motorcycles, RVs, snowmobiles, scooters and other powersport vehicles. The startup has dealership relationships in 36 states, and it aims to be nationwide in coming months.
