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Atlanta startups land $403.4M in July


Piggy Bank
Atlanta startups raised at least $403.4 million during the first month of the third quarter.
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Atlanta startups raised at least $403.4 million during the first month of the third quarter.  

It’s a relatively strong start for the second half of the year, especially compared to May and June, which each saw less than $150 million in local funding.  

Flock Safety’s $150 million round, which brought the high-growth crime surveillance startup’s valuation to more than $1 billion, was the highest amount raised. Genexa and MiRus, two health technology startups, had the next largest rounds, which were less than half of Flock Safety’s Series D.  

The most lucrative months of 2021 for Atlanta startups were January and April, which saw $850 million and $725 million, respectively.  

The local innovation ecosystem is already breaking records for new money. Startups raised more than $2 billion in the first half of 2021, which is more than all of last year. 

Here’s a rundown of the month's top funding and acquisition deals. As always, subscribe to The Beat newsletter and get these deals in your inbox as they happen.    


Funding 


Auto loan startup raises $9.6M 

Carputty, an Atlanta startup innovating the auto loan market, raised $9.6M, according to an SEC filing. Carputty, led by CEO Patrick Bayliss, is a direct lender for auto financing that says its technology allows it to offer affordable rates and help people understand the car market. Bayliss has an automotive background and also owns County Line Auto Group in Connecticut. Carputty was founded in 2020 and has 21 employees on LinkedIn. 

Marietta life sciences company raises $65M 

MiRus, a Marietta-based life science company that commercializes medical implants, raised $65M. The round was led by Mammoth Scientific with support from family offices. MiRus has patents on medical implants made from Rhenium-based superalloys, which the company says have better strength and biological performances than traditional implants. The funding will be used to meet the demand from spine surgeons, CEO Jay Yadav said in a statement. Read more. 

Relay Payments raises more capital 

Relay Payments, an Atlanta financial technology startup for logistics, is raising a $60M round, according to a July 21 SEC filing. The 2021 Startups to Watch honoree provides instant electronic payments for the trucking industry, allowing for a similar experience as Venmo or PayPal. That makes transactions more efficient and reduces the spread of germs, the founders previously told Atlanta Inno. Relay Payments has already raised $44.7M of the round and has four investors, according to the SEC filing. The company declined to comment on the filing. Last year, Relay Payments quietly raised $43M, one of the largest funding rounds in the Atlanta tech ecosystem. It grew from eight to 44 full-time employees and plans to have 100 by the end of this year, the founders previously said. Read more. 

Former GreenSky employees raise $7M for new venture 

Atlanta financial technology startup Artis Technologies raised $7M to more than double its team and expand into new industries and states. Saluda Grade Ventures led the round with participation from CMFG Ventures, Fintech Venture Fund and Independent Community Bankers of America. The Series A round brings Artis’ total investments to $10M, CEO Barclay Keith said. Artis Technologies launched in March 2020, led by a founding team who met at GreenSky Inc., an Atlanta fintech giant that went public in 2018. The Artis platform integrates into merchant websites to allow consumers to use loans to pay for large purchases, such as for home improvement, medical or dental work. Read more. 

Breakr raises $4.2M for creator economy platform 

Atlanta music marketing startup Breakr raised $4.2M to increase its employees as demand rises. Slow Ventures, which also invested in Nextdoor, Clubhouse and Venmo, led the round. Other venture capital firms and angel investors focused on the creative industry participated. Breakr is a marketplace that connects artists to music influencers, who get paid to break new music. The platform is raising its seed round during a time when venture capitalists are increasing investments in digital tools that aid the monetization of the creator economy. 

Aquaculture startup files $7.2M raise  

Ecto, an Atlanta-based digital biology startup, filed a $7.2M raise with the SEC. Ecto produces software and data analytics to help aquaculture farmers monitor the health and efficiencies of their tanks. Aquaculture is a solution to overconsumption of fish from natural habitats and helps feed the world's growing population, Ecto says. Critics say large-scale aquaculture could cause disease, pollution and waste. Ecto, led by CEO Dmitry Kozachenok, did not respond to request for comment. The company is backed by The Yield Lab, a global agriculture tech investor, and Aqua Spark, a global aquaculture investment firm, according to the firms' portfolios.  

Real estate platform secures $5M investment 

MountainSeed Holdings, an Atlanta real estate technology platform, announced a minority investment from Equity Investment Group last week. The company filed a $5M raise with the SEC the next day and lists Equity Investment Group CEO Carl Streck as a director. MountainSeed partners with community banks and credit unions to help with commercial appraisal management, data solutions, debt brokerage and loan trading. MountainSeed is listed No. 34 in Atlanta Business Chronicle's 2021 fastest-growing private companies list

Bootstrapped startup raises $21M for international expansion 

SecurEnds, a Sandy Springs-based cybersecurity startup, is planning a geographical expansion into Europe and Asia and now has $21M to fund it. Boston's Elephant Venture Capital firm exclusively led the Series A round. SecurEnds is a cloud-based identity governance platform that helps organizations protect against data breaches. SecurEnds, which was bootstrapped since its 2017 founding, says it has a 340% year-over-year revenue growth. The startup plans to hire 75 people in Atlanta and 75 people abroad in the next year. Read more. 

Pharmaceutical startup raises $60M Series A 

Genexa, a clean medicine pharmaceutical startup, raised a $60M Series A. The company's mission is to remove artificial inactive ingredients, fillers or dyes from over-the-counter medicine. Jared Stein of Monogram Capital led the round. Investment firms Unilever Ventures, Verlinvest, Northcastle Partners and Point King Capital as well as celebrities such as Gwyneth Paltrow, Chris Pratt and Donald Glover also participated. Genexa products are available in 45,000 retailers, including Kroger and Target. David Johnson and Max Spielberg founded the startup in 2016. Read more. 

Flock Safety surpasses $1B valuation 

Atlanta surveillance startup Flock Safety raised $150M amid a nationwide spike in homicides that’s increasing as pandemic restrictions are lessening.  The startup produces cameras for neighborhoods and police departments that analyze cars and licenses plates to help investigate crimes.  Andreessen Horowitz, a leading Silicon Valley venture capital firm, led the Series D round. Existing investors Meritech, Bedrock, Matrix Partners and Initialized also participated. The round brings Flock Safety’s total investments to about $250M. The startup is tripling the size of its Atlanta office in Westside Provisions and has about 50 job openings for Atlanta and remote positions. Read more. 

Local firms invest $2.1M in Cloverly 

Sustainability startup Cloverly raised $2.1M led by Tech Square Ventures. Cloverly’s platform analyzes the environmental impact of different products and services, such as the emissions needed to deliver an item ordered online. Clients can purchase renewable energy credits from Cloverly, which go toward local carbon offset projects to neutralize the impact of their services. Local firms Panoramic Ventures and Circadian Ventures, as well as Knoll Ventures, SaaS Ventures and SB Opportunity Fund also participated. Jason Rubottom, former CEO of e-commerce software startup Ally Commerce, joined Cloverly as CEO. Anthony Oni, who founded the company, will continue to serve on Cloverly’s board. Read more. 

Katalon raises $27.6M 

Software company Katalon raised $27.6M, according to a SEC filingKatalon is a spinoff company of KMS Technology, an Atlanta-based provider of offshore software development, testing and consulting. Katalon provides software test automation solutions to developers, which allows them to pilot software and more easily find and fix potential mistakes. The round was led by Elephant Venture Capital, a Boston-based venture capital firm focused on enterprise software, consumer internet and mobile markets. Atlanta entrepreneurs David Cummings and John Hallett are also investors. The round gives Katalon a capital runway for expansion plans, which include building out its go-to-market strategy and increasing product innovation. Read more. 


Acquisitions 


Equifax's new acquisition 

Atlanta financial technology company Equifax announced it will acquired alternative credit data company Teletrack from CoreLogic. The purchase aims to help Equifax DataX have other data sources to decide credit score for unbanked, underbanked and credit-rebuilding people. Teletrack's database has information from rent-to-own businesses, furniture financing companies, auto financiers and subprime credit card issues. All Teletrack employees will join Equifax. The deal is expected to close in the second half of the year. 

SalesLoft buys Minneapolis company 

Atlanta sales engagement startup SalesLoft bought Minneapolis-based InStereo, a consulting firm that helps business-to-business companies understand their buyers. InStereo was one of SalesLoft's first partners in 2018. The acquisition aims to better help customers engage with their buyers. The deal comes after a year of growth for SalesLoft, which surpassed a $1B valuation after a $100M funding round in January. 


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