Atlanta startup 7Factor Software had more than three years of experience working with businesses to enhance their software and cloud services to make their operations more efficient.
When the pandemic hit, CEO Jeremy Duvall knew he could use those same skills to make employee COVID-19 screening more efficient as well.
That’s why he created WellEntry, an infectious disease screening app that allows employers to monitor their employees’ health through surveys and real-time data reports.
“It’s been an interesting ride,” said Duvall, who has bootstrapped 7Factor since 2016. “We’re a services company that built a product because we saw a need, and we’ve continued to add onto that product and build it as we go.”
Now, 18 companies use WellEntry, Duvall said. Aveanna Healthcare, an Atlanta-based network of home pediatric care services, helped 7Factor create it.
Aveanna needed badges for their nurses to be able to go to work when the lockdown first started in March, so 7Factor created those badges and started talking with the company to expand that product into WellEntry, Duvall said.
7Factor, which is one of a handful of Atlanta startups pivoting to tackle pandemic problems, has continued to add features to the WellEntry platform to keep up with the changes in the pandemic, including vaccine tracking and notifications that show businesses how long it’s been since an employee was screened.
“The big difference between what we do and what other people do is that we provide a bit more fine-grained analytics on what we’re providing to people,” Duvall said. “WellEntry is not designed to just be a COVID-19 survey platform. It’s an entire workflow around infectious disease control.”
Duvall said 7Factor has seen a 50% revenue increase in 2020, which he didn’t contribute completely to revenue from the new WellEntry platform. More than anything, Duvall said the platform inspired his 22 employees.
“The WellEntry platform was a huge infusion into the team because it invigorated them,” Duvall said. “It boosts morale when people know they’re doing something to help others.”
7Factor, a 2020 Inno On Fire winner, is cash-flow positive, Duvall said. He puts a lot of emphasis on company culture, making sure his employees have a healthy work-life balance, which also landed 7Factor as a finalist for Atlanta Business Chronicle’s Best Places to Work.
Duvall said two of his engineers built the app in less than two months starting in March, so the platform didn’t have a huge impact on 7Factor’s revenue. But WellEntry was never intended as a large revenue stream, Duvall said.
Duvall said he offers WellEntry free for some nonprofits, such as the Morningstar Children and Family Services, a family residential and counseling service in Brunswick, Ga.
“We wanted their kids to be safe,” Duvall said. “We still have a standing offer that if there are any nonprofits that want to take advantage of the platform, get in touch with us and we will work to get you a license for free or as low as possible."
WellEntry provides monthly subscriptions based on the number of users on the cloud service, which Duvall said range from about $150 to $5,000 per month.
Duvall said 7Factor continued to thrive during the pandemic because of its good reputation with existing customers, such as Cox Automotive, that kept using the startup’s services after the initial lockdown.
