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Atlanta startup Gimme helps grocery stores, vending machines stay stocked


Gimme founders
Gimme founders Evan Jarecki and Corey Hewett.
Gimme

2020 will not only be remembered for the pandemic, but also for grocery store shortages.  

Shoppers bought everything on the shelves — from toilet paper and canned goods to bread and coffee — to weather the pandemic with a full pantry. Those temporary shortages proved to Gimme founders Evan Jarecki and Cory Hewett the usefulness of their product. 

Atlanta startup Gimme helps companies that deliver perishable groceries and vending machine snacks manage their inventory and delivery routes. When a delivery person brings in a shipment, the Gimme software automatically sends the grocery store an invoice for the exact number of products.  

“Some of our customers couldn’t produce food fast enough to keep it on the grocery store shelves,” said Hewett, who works with companies that deliver items that can't be put in a warehouse, such as coffee, bread, fruits and vegetables. “They were more eager and interested than ever to deploy technology to help them better manage their supply chain.” 

Hewett said about 70% of grocery stores across the country work with delivery companies that use Gimme’s hardware and software product on their routes, and he hopes to continue expanding that reach in 2021 with an improved product — the Gimme Key Pro.

Released in November, the Gimme Key Pro has a better battery life and more software capabilities than the first version of the product, according to a company announcement. 

Hewett and Jarecki, both Georgia Tech graduates, founded Gimme in 2014 for vending machine inventory management and later expanded to grocery store delivery. The first Gimme product plugs into a vending machine and analyzes which snacks need to be refilled to make delivery more efficient.  

Atlanta investors David Cummings, who founded Atlanta Tech Village, and John Lally helped Gimme through a seed round in 2016, and the Georgia Research Alliance participated in its Series A round in 2018. Gimme has about $2.5 million in investments to date, Hewett said.

Its initial vending machine market took a hit in 2020 because of the decrease in foot traffic at public buildings, where most vending machines are located. Hewett said the company focused on refining its warehouse management platform to help those companies with other aspects of the supply chain, which about 25,000-40,000 vending machine use, Hewett said. 

“We’re now able to help them with their schedules, order bulk food at the warehouse level and reduce food waste by ordering only exactly what they need,” Hewett said.  

Gimme VMS uses artificial intelligence and computer vision to analyze inventory and store that information into a cloud server. Gimme VMS won the 2020 Readers’ Choice New Product of the Year award in the technology category from “Automatic Merchandiser” magazine.  

“2021 is going to be a year of new products and growth,” Hewett said. “Our new products already saw traction at the end of 2020, so that sets us up well for expanding both those product lines simultaneously.” 


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