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Fast-growing Atlanta startup Fixd diagnoses your car problems without a mechanic


FIXD Founders
Fixd founders CEO John Gattuso (from left), COO Federick Grimm and CTO Charles Knight.
Fixd

Fixd CEO John Gattuso used to sell his product to people in Piedmont Park whenever he and his team came up short on cash and needed rent money.

Now, his bootstrapped Atlanta startup has landed on the No. 11 spot in Deloitte’s North American 2020 Technology Fast 500 list.

“We’ve always been heads down, building and working to get this thing off the ground and make something people want,” Gattuso said. “In the day to day, it feels like there’s very little progress, but when you look up and look back two or three years, you really see how far you’ve come.” 

Gattuso and his team of about 22 employees manufacture the Fixd Sensor, which plugs into any 1996 or newer car and diagnoses electrical problems, similar to what car mechanics or dealerships do. That information goes to the Fixd app, which tells the driver what the problem is and suggestions on where to go to get it fixed. 

FIXDSensor Install
The Fixd Sensor plugs into your car, diagnoses its electrical problems, then sends that report to your phone.
Fixd

Just shy of the top 10 list, Fixd has a 17,663% three-year revenue growth, according to the Deloitte list. Fixd has sold more than 2 million Fixd Sensors, which cost $59, according to its website.  

Gattuso, a Georgia Tech graduate and long-time car enthusiast, came up with the idea as the friend who everyone turned to when they had car troubles. With Fixd, people can diagnose the problems themselves and not worry about getting scammed at a repair shop, he said.

Gattuso founded the company with COO Fredrick Grimm and CTO Charles Knight in 2014, spending that year figuring out how to manufacture the device in China with funds from a Kickstarter campaign. He went through Georgia Tech’s CREATE-X incubator, which helped the startup get direction and a target market.  

At Georgia Tech, Gattuso said his professors told him the ultimate test for a startup was seeing if people were willing to pay for the product.  

Gattuso took that advice to heart during the development stage. He talked to people at Piedmont Park or Tech Square about their car troubles and got their contact information if they were interested in buying the Fixd product when it was ready for sale. He continued those pitches in the early days of the company. 

"We were really lean and weren’t paying ourselves a salary,” Gattuso said. “If we were a couple hundred dollars short of making month end, we would go walk into the park with that Square reader and sell it to people.” 

That sales strategy and the Kickstarter campaign helped Gattuso and his team stay close to the customer, which helped them continue improving the product based on what people needed, such as adding features that show people where they can get their repairs done.

Fixd partners with Repair Pal, a nationwide network that vets and categorizes car repair shops, to help people using the Fixd Sensor know of a trusted shop to solve the problem.  

Gattuso sees that partnership as an opportunity for Fixd to grow. In addition to marketing his product to more people, he wants to add more features that connect customers with resources. He also plans to expand Fixd into the international market, which is more complicated because not all international cars have to have the diagnostic port the Fixd Sensor plugs into.

As a long-term goal, Gattuso said Fixd may add complimentary products, such as a device that allows parents to see their children’s driving or software that also allows for stolen vehicle recovery. 


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