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Atlanta startup Presso can clean and dry your clothes in under 5 minutes


Founders of Presso
Thibault Corens (left) and Nishant Jain, founders of Presso.
Presso

Nishant Jain wants to do for laundry what the microwave did for cooking. 

That’s why he founded Presso, a company that creates machines that can clean and press clothes in under five minutes. Instead of spending a day tediously washing, drying and folding clothes, he envisions a future in which every closet has a Presso machine, which would eliminate piles of dirty clothes.  

“You don’t think of heating up food in the microwave as work,” Jain said. “Laundry could be the same way.” 

Widely available Presso machines are still far off. Right now, movie production teams use his invention for costumes, eliminating the multiple-day turnaround of going to a dry cleaner.  

It costs a few thousand dollars a month to rent a machine, varying based on location and usage, according to the Press website. It can hold up to three articles of clothing and can do most clothing materials except for leather.  

Presso launched a feature in March that uses federally certified disinfectants to protect against the COVID-19 virus, which launched in March of this year. 

Jain has four Presso machines so far. The company raised more than $2 million from mostly West Coast investors, including Pathbreaker Ventures, AME Cloud Ventures, 1517 Fund, YETI Capital and SOSV. Presso also participated in the Hax accelerator for hardware technology in China and won $75,000 from the Mass Challenge Boston.

Jain's biggest problem is keeping up with the demand. He plans to manufacture five more Presso machines and wants to double his 11-person staff in the next six months. He’s looking at New York and San Francisco to expand beyond Atlanta. 

But the surge in popularity wasn’t immediate. For the first year, he said the startup’s ambitious vision was also a shortfall when courting investors.

“People didn’t believe it was possible,” Jain said. 

Jain and Thibault Corens, co-founder and chief technology officer, graduated from Purdue University and moved to Atlanta because of the burgeoning film industry, which they targeted as the best starting market for the Presso machine. 

It was Jain's hatred for doing laundry in college that inspired the idea. The legal name of his startup is LaundrySucks, which was the first itineration of the product’s name. 

“I definitely did not think I’d be cleaning clothes for a living, and neither did my family,” Jain said.  


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