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Atlanta unicorn Stord names new C-suite executives


Stord executives
Stord founders, CEO Sean Henry and Jacob Boudreau
Stord

Supply chain technology startup Stord has appointed Stephanie Fielding as the company’s chief financial officer and Sara Feulner as chief people officer, a news release announced.

Before joining Stord, Fielding served as digital health company Butterfly Network Inc. and director finance at Amazon.com Inc. where she led teams in Amazon Web Services, operations and marketing finance. Feulner is promoted from her position at Stord as vice president of people. She also held executive positions at Bumble.

"At this inflection point in our journey and growth, we have a keen eye on our strategic planning, capital investments, and financial roadmap," Stord CEO and co-founder Sean Henry said in the release. "The innovation and expansion planned for this year and beyond requires further scaling our collaborative and mission-driven culture."

The company's most recent CFO is Mark Satisky who served since 2021, according to LinkedIn. It isn't clear who Feulner is succeeding as CPO.

Stord is a logistics software company that helps mid-market businesses manage their deliveries. In 2021, it was one of five local startups that reached a $1 billion valuation in 2021. It has over $325 million in total funding.

In 2022, it raised the second largest venture deal for an Atlanta business that year with $120 million as it planned for 1,000 employees. It was No. 25 on the Deloitte North America 2022 Technology Fast 500 Rankings with 6,513% growth over a three-year period. It was No. 57 on the Inc. 5000 Fastest-Growing Private Companies in America list.

The company bought Fulfillment Works, a direct-to-consumer fulfillment provider, in September 2021 to provide more specialized, first-party capacity. That move came alongside its $90 million series D funding round. The deal was recognized as one of Atlanta Business Chronicle’s Deals of the Year.

Two months after the company’s most recent venture raise, Stord laid off 59 people across several units and “part of a routine review” of employees. A company spokesperson told Atlanta Inno the move was not because of the economic climate, and that brands continue to invest in the technology and logistics solutions.


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