A Seattle startup plans to open a new regional headquarters in Atlanta, becoming the latest West Coast tech firm expanding in the city.
Outreach, a sales engagement software business, is looking at Midtown, West Midtown and Old Fourth Ward for office space that could accommodate 50 employees by the end of this year. The company expects to expand to 200 employees by 2023.
The Atlanta expansion comes just weeks after Outreach raised $200 million, putting the startup’s valuation at more than $4 billion. Outreach provides sales engagement and intelligence software to businesses to help their sales teams work more efficiently.
Outreach CEO Manny Medina said the startup has more than 400 customers in the Southeast and 100 in Georgia alone. The move to Atlanta puts Outreach closer to those clients and allows the company to tap into the the city's diverse tech talent pool.
Outreach, which has 850 employees across its company, plans to have the same employee diversity as the diversity in the U.S. in the next five years, Outreach Chief People Officer Leslie Pendergrast said. The Atlanta headquarters is an important step to reaching that goal.
"We were looking at talent density, quality of talent, types of feeder schools and which city had a diverse talent pool,” Pendergrast said. “Atlanta came up as our No. 1.”
The Seattle startup is part of a wave of technology companies opening Atlanta hubs to make their employee demographics more diverse by recruiting from the city’s strong technical talent pool. Tech behemoth Microsoft is opening its East Coast hub on the Westside, and Silicon Valley’s Airbnb is also setting up an office in Atlanta.
Outreach has small sales offices in Silicon Valley and New York, but Pendergrast said the Atlanta office will have a more variety of roles, starting with customer success and technical support. It has about 20 open roles in Atlanta listed on its website.
The startup is looking for about 7,500 square feet of space with the possibility of expanding to 30,000, Pendergrast said.
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