Atlanta Tech Village startup Tourial has raised three-quarters of its $2 million goal, according to a filing with the U.S. Securities and Exchange Commission.
The raise comes a little more than a year after the marketing storytelling company raised its $3.4 million seed round to scale. Its previous investors include California-based Bonfire Ventures, Atlanta angel investor Tom Noonan, Knoll Ventures, SaaS Ventures and TnT Ventures and former Salesloft CEO Kyle Porter.
Four investors participated in its most recent raise, according to the filing. One man listed in the filing shares the name of a managing director of California-based Bonfire Ventures. Tourial was not immediately able to be reached for comment.
Co-founded by Jason Graub and Andy Binkley, Tourial’s software allows potential buyers to have an online experience with a product to understand what it is before moving purchasing it. Its platform is similar to Microsoft PowerPoint, Graub previously told Atlanta Inno. It lets marketers create interactive product walkthroughs.
Started the company in 2019 by Binkley, he and Graub founded Tourial after working together at events marketing startup Gather. Its service is part of a trend in the business-to-business marketing sector based on how consumers are used to purchasing products.
As of January 2022, the startup had 16 employees. It planned to reach around 35 by the end of that year.
