Atlanta e-commerce marketing startup Springbot raised $14 million, according to a Wednesday announcement.
The round, led by New York-based Sterling National Bank, comes about a month after Springbot completed its first acquisition of fellow Atlanta startup Matcha to expand its marketing content.
Springbot has an all-in-one e-commerce marketing platform built for small businesses. Its offerings include marketing automation, content and channels such as email, social media and advertisements.
As more businesses turned to e-commerce after the pandemic hit, Springbot saw a 45% annual revenue growth, according to the announcement.
After the acquisition of Matcha, Springbot CEO Brooks Robinson said the startup’s staff increased to about 100, and it plans to expand its platform through more acquisitions in 2021.
Springbot started in 2012 and came out of Georgia Tech’s ATDC incubator. It has about $45 million in institutional investments with the newest round. Atlanta firms such as TechOperators, TTV Capital and TechSquare Labs also invest in Springbot.
Springbot was named No. 371 on Deloitte’s North America 2020 Technology Fast 500 Rankings with a three-year revenue growth rate of 263%.
