Atlanta e-commerce marketing startup Springbot raised $2.6 million, according to a filing with the U.S. Securities and Exchange Commission.
The Dec. 10 filing comes after Springbot acquired Matcha, a content marketing startup. Springbot declined to comment on the raise.
That acquisition aimed to bring Springbot one step closer to its goal of becoming an all-in-one e-commerce marketing platform for small businesses. Its offerings already include marketing channels such as email, social media and advertisements. Matcha’s expertise in creating blogs for its customers allows Springbot to add content marketing to its platform.
Springbot kept all Matcha employees in the acquisition, bringing its staff to more than 100. CEO Brooks Robinson said the company will look for more acquisition opportunities in 2021.
Springbot started in 2012 and came out of Georgia Tech’s ATDC incubator.
It has $31 million worth of institutional investments came from Atlanta firms such as TechOperators, TTV Capital and TechSquare Labs. The company’s last raise was $15 million led by North Atlantic Capital in 2018.
Springbot was named No. 371 on Deloitte’s North America 2020 Technology Fast 500 Rankings with a three-year revenue growth rate of 263%.
