FullStory, an Atlanta-based customer experience software company, has closed $32 million in Series C funding, according to a news release.
The round was led by growth equity firm Stripes, a new investor in the company. Dell Technologies Capital, another new investor, joined Stripes alongside GV, Kleiner Perkins and Salesforce Ventures. The new investment brings the company's total funding to $57 million.
The company plans to use the funding to evolve its digital experience analytics platform into a first-of-its-kind engine for digital intelligence.
Ron Shah, a partner at Stripes, will join FullStory's board of directors as part of the deal. Creighton Hicks, partner at Dell Technologies Capital, joins as an observer to the board.
FullStory provides companies with insights into the digital experiences of their customers, which include product management, software development, marketing and customer support and success teams. Some of their clients include Jane.com, Wistia, zenstores, WayUp and Thredup.
“More and more, businesses realize that while traditional analytics are big on data, they’re short on answers, especially when it comes to solving for digital customer experiences,” Scott Voigt, FullStory CEO and co-founder, said in a statement. “Top-down tools simply weren’t built to provide the insights companies need to surface—and solve—problems in the increasingly complicated realm of customer experience. FullStory aims to tell you when, where, and why you are losing CX-related revenue and operationalizes concern for the digital customer experience across organizations in a secure, scalable, and privacy-compliant way. The resulting insights are actionable, intuitive, real-time, and easy-to-access for organizations big and small.”
Founded in 2014 by former Google engineers, the company has seen a fourfold increase in their workforce since 2017. The company plans to move to a new headquarters on Peachtree Road and plans to hire at least 100 new employees over the next year. The company currently has 175 employees.
