onQ, a video tech firm in Atlanta with a focus on machine learning and analytics, has closed a second early-stage equity financing round of $6 million.
The funding round was made possible by the same group of angel investors that raised $7 million for the company last fall. onQ has previously declined to name its investors, however, the company said they include high net-worth individuals and mid-to-large size companies.
According to a news release, the finances will be used to jumpstart development and marketing efforts.
Video with onQ is an interactive, conversational experience, according to CEO Jim Marshall. The company approached the angel investors about the funding through a series of brief, interactive videos on the onQ platform.
"Our investors loved the in-the-moment interactions and seeing first-hand how onQ enriched the overall experience," Jack Alexander, founder and chairman of onQ, said in a statement. "This represented just one of a wide range of uses that the market is determining for onQ, including global communications, upskilling and career development, and enabling large video libraries for audience engagement."
Using behavioral data, onQ gives insights to how users and groups engage with content and one another, with measurable improvements to content, communications, learning and development.
onQ currently serves more than 1,000 organizations across the globe, including Egypt's Ministry of Education.
"We are finding tremendous product-market fit and sense that onQ is the tip of the spear in leading a market disruption," Jim Marshall, CEO, said in a news release. "We decided to move on the second raise in order to respond quickly to market demand."
