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ATL Deal Flow: A Roundup of Atlanta's Q1 Tech and Startup Deals



ATL Deal Flow is a quarterly breakdown of all the Atlanta tech and startup deals that have gone down in the past 90 days. We'll be updating this post with new activity through to the end of March.

3/30: Norcross-based DataOceans, LLC, a customer communications management solutions and services company, reported raising an additional $2M in an equity funding round, according to an SEC filing. The filing shows DataOceans has raised $3.2M of a planned $5M round.

3/23: Weather Group, the parent company of Atlanta-based media company the Weather Channel, was acquired by Entertainment Studios from Blackstone, Bain Capital and Comcast/NBC Universal. Details of the deal were not disclosed, though news outlets speculate the price was somewhere in the neighborhood of $300M, according to those close to the company. Just 10 years ago, the sellers originally purchased the Weather Channel for $3.5B, and sold off the digital assets to IBM for more than $2B in 2015.

3/23: Landing Lion, a landing page platform that lets digital marketers build pages without coding, has raised a $500K round of funding from Austin-based venture capital firm Active Capital, according to Crunchbase. The company is a graduate of Techstars Atlanta Accelerator’s 2017 class.

3/16: Athens, Ga.-based Reservoirclosed a seed round for an undisclosed amount with Macon-based angel fund Central Piedmont Investment Group. Reservoir develops wireless irrigation for landscapers and horticulturists.

3/15: Jasper, Ga.-based Royston LLC, a designer, manufacturer and installer of custom, high‐quality check out and merchandising fixtures and equipment, was acquired by private equity firm Industrial Opportunity Partners. Terms of the deal were not disclosed.

3/14: Columbus, Ga.-based Togetherwork, a developer of group management software and payments solutions, has been acquired by private equity firm GI Partners from Aquiline Capital Partners. Terms of the deal were not disclosed.

2/22: Greenlight, the maker of smart debit card for kids, teens, and college students, announced that it has raised a $16M Series A from several high-profile investors, including TTV Capital (who led the round), NEA, Relay Ventures, the Amazon Alexa Fund, SunTrust Bank, Ally Financial, nbkc bank and Canapi.

Greenlight’s mission is to help parents raise financially smart kids and the three-year-old startup will use the funding to continue to build out its offerings of safe, simple, and family-friendly financial products.

2/12: Downtown-based Volantio, a startup that provides post-booking revenue and capacity optimization software for airlines, raised a $2.6 million Series B from Ingleside Investors, with participation from International Airlines Group, JetBlue Technology Ventures and Qantas Ventures. [More Here]

2/9: Cardlytics, a marketing tech company that helps financial institutions execute and manage cashback programs, raised $70.2 million in its initial public offering - the first tech IPO of 2018 - and priced 5.4 million shares at $13 per share. Prior to its IPO, Cardyltics had raised $180 million in venture funding from a variety of investors (Canaan Partners, Polaris Partners, Discovery Capital, TTV Capital, ITC Holdings, Total Technology Ventures and Kinetic Ventures) and was one of the city's rare Unicorns. Despite going public during one of the most volatile periods in the market's history, ended its first day on the public markets up nearly 3%. [More Here]

2/2: Peachtree Corners-based SaaSOptics, a B2B subscription management platform, raised a $5 million Series A from Fulcrum Equity Partners, with participation from existing investors, Tom Noonan and TechStars Ventures, and new investors, Duke Angel Network. In a statement, SaaSOptics said that it plans to add 50 new employees to support growing customer demand. [More Here]

1/11: ATDC-based Groundfloor, a crowdfunding platform for short-term, high-yield real estate loans, has raised $2.05M, according to an SEC filing. [More Here

1/10: Atlanta-based List Partners LLC, a provider of sales intelligence to media and advertising agencies, has received an investment from Northlane Capital Partners, a middle market private equity firm based in Bethesda, Maryland. Terms of the deal were not disclosed. [More Here]

1/5: Atlanta-based Terminus, a MarTech startup that helps marketing and sales teams run account-based marketing at scale, acquired San Francisco-based BrightFunnel, a provider of B2B marketing analytics and attribution solutions. Terms of the deal were not disclosed. According to Crunchbase, Terminus has raised $19.6 million in venture funding from Edison Partners, Arthur Ventures, Atlanta Ventures and Hyde Park Venture Partners. [More Here]

1/4: Atlanta-based Springbot, a startup that delivers data-driven marketing recommendations, marketing automation and analytics for SMB merchants, raised $1M in funding, according to an SEC filing.

(Deals are curated from SEC filings, Axios' Pro Rata newsletter, Fortune's Term Sheet newsletter, and our own reporting. Featured Pic via Getty Images)


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