Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish.
Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased and that some businesses face a learning curve. And so the company is offering pre-packaged marketing solutions for customers with different types of needs.
“We felt that [some] small businesses were not really able to use [digital marketing] tools,” said Messina, who founded Sinuate 16 years ago in Maryland before moving the firm to Mesilla near Las Cruces.
There are three packages with different focuses: newer businesses with little or no online presence; businesses trying to get more user traffic to a website; and a third focused on helping companies grow that has a customer relationship management system.
Construction, health and wellness, law and real estate offices, small accounting offices plus brick-and-mortar businesses trying up their e-commerce game are ideal customers for the pre-packaged solutions, according to Messina.
The company also provides services including graphic design and printing, according to its website. And now it has launched the new division and plans to scale nationally, according to Messina, who said it will "probably take financing to get there."
With that said, Sinuate Media's annual revenue increased 60% in 2021 over the previous year, growth driven by a shift from in-person to online marketing, according to Messina. The company has seven people at its Mesilla office and, to increase its national presence, plans to offer marketing training to organizations.
Sinuate's clients include Spaceport America, Electronic Caregiver and New Mexico State University, according to Messina.
