A data analytics startup is moving forward with a unique concept for its new headquarters in Downtown Santa Fe. The company, Falling Colors, is developing solutions for problems related to how a person's environment can impact their health.
The company plans to expand to The White Building in Santa Fe's Downtown and Eastside Historic District, which it purchased in 2019 for an undisclosed amount. The company will be based at the site, as well as a few other things.
The building will also host events and a cafe. Sustainable energy practices in the form of water reclamation, solar panels and honeybees, which can promote the pollination of plants, are also planned. "Core construction" on the new headquarters is expected to be completed in early 2021, according to a website for The White Building.
A representative for Falling Colors was unable to be reached for immediate comment.
Pamela Koster and Mindy Hale founded Falling Colors in 2015. It uses expertise in technology and analytics to widen the attainment of the social determinants of health — the "conditions in the places where people live, learn, work, and play that affect a wide range of health and quality-of life-risks and outcomes," according to the Centers for Disease Control and Prevention. The company says it offers a platform that allows users to manage funds, track costs and measure effectiveness to improve cost efficiency.
Falling Colors employs 27, according to its website. It is "adding personnel according to the needs of the business," Samuel Wolf, a Santa Fe-based attorney representing the firm, previously told Business First. The company is currently hiring for a data analyst, developer and financial support professional.
The company also has a nonprofit called the Falling Colors Foundation. The organization is focused on educational promotion and tech development in New Mexico, offering scholarships and resources for students wanting to continue their education, Business First reported.
